F54 scores cover story in LA Times (Daily Pilot) section

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F54 News & Events

F54 scores cover story in LA Times (Daily Pilot) section

 

Kids-only surfing

Dylan Melamed hits the lip of a wave during the Factor54 Freaks of the Peak Summer Surf Series at 54th Street on Thursday.

Former professional surfer Todd Miller hosts latest competition on the beach by 54th Street, made exclusively for youth.

The beach has always been a safe haven for Todd Miller. As a child, it was all smiles there, hanging out with his buddies, and the atmosphere of being at the beach for a competition was thrilling. To him, his family and the others around them, surfing was their version of little league, with dads, moms and kids having fun together.

So now, with his professional surfing career over, Miller helps sponsor a surfing competition in Newport Beach exclusively for kids with the help of his company Factor54.

The company hosted its latest competition Thursday morning.

“[Kids] always are amped and happy,” Miller said. “It doesn’t seem like they’re jaded. It brings back memories of when I used to surf here and Quicksilver ran contests like this.”

Miller, with his partner Ted Wueste, hosts the free competition near 54th Street — no relation to the company name — every year.

The contest offers cash prizes within two brackets of surfers, a 15- to 17-year-old group called juniors and a 14-and-under group called groms.

It started under an umbrella in 2003 and has grown to an event sponsored by numerous local surf companies, features many top-ranked youth surfers, and has competitors lining up before dawn to enter. And while Factor54 sponsors it — and no doubt gets some publicity out of it — the competition is more of a passion project to give thanks to the community.

“This doesn’t have any value,” said Wueste, tugging at his shirt and pointing at the Factor54 canopy.

“This [the community],” Wueste said of the families and children at the event. “That is the value in this,” he said, again pointing at his shirt.

It is an atmosphere and culture the company wants to create, rather than just a product line.

Wueste and Miller grew up surfing, and while they are still businessmen, they aren’t about to dismiss their roots. It may be the reason their competition is so popular.

“I did it last year and it was fun,” Chase Wilson, 17, said. “I like hanging out with everyone.”

But in the end, despite the camaraderie, it is still a competition. In a standard format, about 100 surfers go through various rounds and eventually dwindle down to the top competitors.

The surf was mostly in good condition for the event, despite some long walls that often made it tough for the boarders to make turns in the wave.

“A lot of people have been getting barreled,” Wilson said. “It’s been pretty cool.”

Miller was happy with the day. He and his partner stress the importance of making the event for the kids and leaving out the pros and masters. He felt it was a great opportunity for the youths rising in the sport to test themselves in challenging waters in a competitive format.

“These little kids, they get their start here,” Miller said. “Someday we can look back and say their first contest ever was here.”

COMPETITION RESULTS

Junior Level

1st-place winner for $150 prize: Chase Wilson, Newport Beach

2nd-place winner for $75 prize: Doug Van Mierlo, San Clemente

Grom Level

1st-place winner for $100 prize: Taylor Park, Newport Beach

2nd-place winner for $50 prize: Colin Moran, Costa Mesa

Best Gnar (best trick)

Nage Melamed, Hanalei, Hawaii



F54 Freaks of the Night Party goes off at Rudy

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Photos by: Toby Sharp..fiatsurf.com

The crew from Monrovia Avenue, rolled in to Rudy’s Newport to kick off summer proper with their “Freaks of the Night” party to blow off some summer steam, honor the company’s local retailers and promote a season chock full of upcoming events. We just wrapped our first Skate film, and our annual “Freaks of the Peak” summer surf series at 54th street is coming in late July. One insane highlight was the epic giveaways F54 was throwing out. Typically it’s just cheap swag. Not this time. Killer giveaways from Oakely, Vestal, Becker, Surfside Sports, Green Room, Main Street Surf Shop, Elm, Pocket Pistol, Indie 103.1, Futures Fins insured everyone took home a prize. All kinds of gear was being passed out to all the rowdy’s in line, so no one went home empty handed.

Thanks to everyone who made it possible…much love to you!!



F54’s Timmy Knuth finishes 3rd at Maloof Cup

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1. Paul Rodriguez took 1st and won $100,000!!!
2. Nyjah Huston grabbed $40,000
3. Chris Cole $25,000
4. Ryan Sheckler $15,000
5. Darrell Stanton $6,250
6. Jereme Rogers $5,000
7. Terry Kennedy $4,000
8. Andrew Reynolds $3,000
9. Greg Lutzka $2,500
10. Dennis Busenitz $2,000

ZUMIEZ BEST TRICK
Lane 1 — Greg Lutzka Frontside-Flip Back Lipslide $2,000
Lane 2 — Jake Duncombe Bluntslide to Back Nose-blunt $2,000
Lane 3 — Greg Lutzka Frontside 270 Kickflip Nose-blunt $2,000
Lane 4 — Leo Romero Frontside Nose-blunt Upledge $2,000
Lane 5 — Nyjah Houston Big Spin Flip to Frontside Boardslide $5,000

VERT
1st — Pierre-Luc Gagnon $75,000, a New Ford Flex SUV and Nixon watch worth $10,000
2nd — Shaun White $35,000
3rd –Bucky Lasek $20,000
4th — Danny Mayer $10,000
5th – Sandro Dias $6,000
6th – Andy MacDonald $5,000
7th — Bob Burnquist $4,000
8th – Lincoln Ueda $3,000
9th – Rodrigo Menenez $2,000
10th — Rob Buster Halterman $1,000

WOMEN’S STREET
1st – Lacey Baker $25,000 and a Nixon watch worth $10,000
2nd – Rachel Reinhard $8,000
3rd — Vanessa Torres $4,000
4th – Elissa Steamer $2,000
5th – Leticia Bufoni $1,500

eS game of SKATE
1. Chris Cole for the second year in a row. $25,000
2. Eric Koston
3. Alex Mizurov
4. Billy Marks

WORLD INDUSTRIES U.S. AMATEUR STREET CHAMPIONSHIPS:
1st – Dustin Blauvelt
2nd – Scott DeCenzo
3rd — Timmy Knuth
4th — Taylor Smith
5th — David Loy
6th — Cody Davis
7th — Evan Smith
8th — Collin Hale


Timmy Knuth

WORLD INDUSTRIES U.S. AMATEUR VERT CHAMPIONSHIPS:
1st — Ronaldo Gomes
2nd — Pedro Barros
3rd — Dylan Taylor
4th — Ben Hatchell
5th — Chris O’Reilly
6th — Nolan Munroe
7th — Zak Miller
8th — Jordan Price
9th — Dalton Dern
10th — Morgan Burgess